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Retailing legend developed theatrical shopping.
July 12, 2012
By: TOM BRANNA
Editor
Shopping should never be a chore. That was the belief of former Bloomingdale’s CEO Marvin Traub, who died on Wednesday. He was 88. Taub uplifted the typical department store selling floors with exotic import promotions, glitzy galas and designer shops. He transcended the competition by bringing glamour and sex appeal to Bloomingdale’s, making it a magnet for East Side singles, tourists worldwide and high society, shopped by the likes of Jacqueline Kennedy, Lady Bird Johnson, Faye Duna...
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